We were hired by Continental Green Produce to develop new the branding for their pre-packaged avocado including:
We conducted focus groups from their established demographic mix. These shoppers reported that the existing name was viewed as an inferior quality product. In addition, the product was often overlooked in the grocery store due to the packaging and placement of the product.
Utilizing the results from the focus groups, we worked closely with the client, and developed a catchy, easy to say, and memorable name to associate Continental Green Produce’s avocado with happy, festive events.; “Ole Avocado” was born.
Ole Avocado’s logo is designed with a modern, easy flowing script giving it a rich appearance. Within the script, we incorporated an avocado to invoke an authentic Mexican feel. With the tagline “Beyond the Chips” we appeal to the “foodies” interested in avocado as a culinary accent and not just for a dip. The packing along with images of fajitas and vegetables encourages more shoppers to purchase Ole Avocado.
In conjuction with the design of the Ole Avocado packaging, Blonde created and programmed a fun and informational website. The objective of the new Ole Avocado website is to provide entertaining place for customers to find facts and avocado recipes.
To provide an immediate impact on the sale of Ole Avocado, Blonde devised a QR Code Campaign placed on a shelf strip in the meat section. As shoppers selected their meat, they would purchase Ole Avocado due to this call to action.
Tracking the increased website traffic was provided with the QR Code Campaign and Google analyics. Te reporting provided statistical proof about the effectiveness of the new brand, packaging, and marketing campaign.
With the closing of their retail store, Bloom Maternity was transitioning from a brick and mortor store to exclusively online sales. The new ownership needed an engaging website with a strong, easy to use catalog and shopping cart.
The Bloom.net project consisted of a new and powerful website for online sales, incorporating the new image we created for them. Elements included:
Blonde Creative conducted extensive research to support the client’s requirments, and determined the correct platform to give the new owner the depth to support the immediate needs and the abilty to grow and expandt he site in the future. We focused on the simplicity of the Content Management System and ability to manage multiple products, the e-commerce package, and SEO.
Search Engine Optimization was crutial for Bloom.net. We provided extensive market rearch prior to the programming of the website to determine the correct meta tags, keywords, descriptions, and titles to attract traffic to the Bloom.net’s website. During the building of their website, we inserted these terms, added a blog for fresh and up-to-date content, and included alternatie texts and tags for all of the product photos. All of these elements were needed to provide the strong SEO, driving traffic to the Bloom.net retail website.
We established Bloom.net’s social networking to support our SEO efforts. Blonde created and linked social networks to the Bloom.net’s website, and integrated specific functions into the e-commerce section.
To maximize the client’s budget, we utilized Google Analytics to monitor site traffic during various paid advertising campaigns. Bloom.net used Google AdWords, Facebook advertising, and numerous industry retlated websites and search engines. Website metrics were collected and used to adjust campaigns and determine the value of each campaign.
Blonde Creative also provide support for an email compaign to connect with long time customers of Bloom. The campaign reinforced Bloom’s dedication to quality products and excellent customer service, now exclusively through their online store.
Blonde Creative was originalyly selected by KLRN to work on their Wine Festival and the Blazing Gavels Auction. Following our success with those two projects KLRN approached us to assist them with the concept development, creative, and the process to compete for a PBS Kids website grant.
This PBS grant was for the development of an online experience that would drive user traffic to PBS Kids. Users would navigate through their local affiliate’s site experiencing what KLRN had to offer and have the ability to continue thru to additional PBS programs.
The online experience needed to be engaging and fun, and have the ability to be used by other affiliates.
Blonde Creative developed the concept, creative, and the process for affiliates to use the concept for their station’s website. KLRN and Blonde Creative were awarded the grant. The concept was then fine-tuned and programmed for use in the PBS system. Our winning project gave all affiliate stations access to the creative and programming, along with an instructional guide on how to use the site, and incorporate their station’s branding and website.
Our Kids Portal for KLRN gave them an interactive web feature that was used to promote local activities and programs, increasing traffic to their website. Other affiliates had similar success with increased traffic and a boost in audience participation. Small stations benefited the most. In addition to increased traffic and audience participation, it was the first time they had access to a well designed, sophisticated, eye-catching website that they could brand and utilize for the benefit of their community. They were able to download all the source files and apply it to their station with their own brand.
Blonde Creative competed for, and was awarded the project to redesign the website for Guide Dogs of Texas in August 2012. The requirements were to develop a website that would appeal to two diverse audiences. Target Audience 1: People that are coming to the site to learn more about GDTX , how they can get involved with GDTX, and support the organization. Target Audience 2: The visually impaired clients and potential clients that needed information about GDTX services and opportunities to apply for a guide dog.
Working closely with the Guide Dogs of Texas staff, board of directors, and stakeholders, we developed a clean, fresh looking site to capture and highlight the freedom a dog trained by Guide Dogs of Texas gives to the visually impaired. Our approach to the site development was to give both audiences a unique experience they would appreciate when visiting the site, including easy navigation and interactive components that engage the user.
With input from a focus group of visually impaired users, we developed a site structure and streamlined navigation that works well with the screen readers they use to enlarge the type face.
Almost immediately after the launch of the new site, GDTX experienced an increase in support and social engagement from the community. The visually impaired community benefited the most from the new site with it’s clean lines, simple navigation, and compatibility with screen readers.
SA Youth is a local non-profit that needed assistance in developing a new, more professional brand and image to generate new supporters and donors. Elements Included:
When we started working with San Antonio Youth Centers (now SA Youth) they didn’t have a consistent or professional image. We were asked to assist them with a name change along with the development of a brand and logo for the organization.
We began with the name and how people viewed the organization. San Antonio Youth Centers was perceived only as an after school program for kids when, in fact, they provide many more services. We recommended deleting the word “Centers” and simplifying it to SA Youth. Following several months of surveys and feedback from Board Members, Key Donors, Parents, Staff and Students, the new name was adopted along with the logo and tagline “Success Beyond Circumstance”.
With the new brand, logo, and style guide in place, we began redesigning their online image and print collateral. Our goal was to bring consistency to the image of SA Youth so people would receive a clear message and support the organization with donations and spread the mission.
As a part of the management of the website and social networks, we also developed the brand and websites for their largest fundraisers:
A new image and graphic standard plan keeps their messaging consistent and promotes their mission and organization in a professional manner that reflects the scope of services and impressive outcomes for the population they serve.
After working with CPS Energy on various projects for a several years, were asked to design and program a variety of projects for our local municipal utility company For the Sustainability Website project, our task was to develope an interactive and entertaining online experience to illustrate CPS Energy’s commitment to their customers and the environment, and how they are making strives to make our community more sustainable.
Working closely with CPS Energy’s Marketing Department, we designed a solution where the online user could travel through a changing and scrolling representation of San Antonio and select landmarks to learn what’s happening to make our community more sustainable.
We developed the CPS Energy-Sustainability site within the HTML5 platform for the interactively and sound effects vital to the experience. As the user travels, they are given the option to learn more about each of the initiatives. A drop down page appear with content or an infographic for every initiative.
With the launch of the CPS-Sustainability.com website, our audience (external and internal channels) were able to learn about CPS’s programs and how they’re making our community better. CPS Energy has received so much positive feedback, we’ve been contrated to begin the development of additional content and videos to be added to the CPS-Sustainability.com webstie.
Blonde Creative has worked with Project WORTH / San Antonio Metropolitan Health District for the past 6 years. Healthy Futures of Texas (a teen pregnancy prevention non-profit) recommended Blonde Creative to Project WORTH to produce a teen outreach and education campaign on how to protect themselves from having a baby to early in life. The first campaign was “Me Now, Baby Later”.
Working with Project WORTH, the project included developing a new campaign and deliverables to engage teens and parents in family communications and empowering teens to focus on the possibilities of making there “dreams” come true when they postpone and pregnancy. Deliverables included:
Project WORTH has been a big part of the success of this campaign by conducting focus groups regarding the messaging and the direction ofthe campaign. We’ve received positive feedback from our target audience (both teens and parents) about how the creative and messaging spoke to them in a positive manner about being safe / protected and thinking about the future. The teens feel that they are respected and that the messaging is not about trying to scare them about sex. Since the roll out, teens are continuing to share their dreams and interact with the text messaging opt ins, shown in movie theaters.
DreamSA has developed an Ambassador program for students to share our website and messaging for those tough teen years. We’re happy to have give them the right tools to help reinforce their dreams.
After winning the RFP, our first task was to recommend a name the future to represent the new HemsiFair Park. Our process included holding focus groups and surveys to gather data from the public. The results were then presented to HPARC’s Communication Task Force, Executive Board, and finally to the Board for a vote. This was an intense process, with political and city involvement. Because of Hemisfair’s history and the transformation it is going through each aspect of this project was viewed thru a microscope. Elements included:
Our recommendation was to drop “park” from Hemisfair and make the “f” lower case. Along with the name modification, we presented our idea to brand different areas within Hemisfair to attract the various target markets that would live, work, and play there.
With the proposed name change, we also presented the new Hemisfair brand (see brand process) and the timeline to roll out graphic standards, tagline, website, and supporting marketing elements for new avenues. Each aspect expressed the vision and mission to the city.
To be chosen to develop the new branding, and design and program the new website site (that will eventually be a community portal) has been an exciting project. We’re constantly updating and developing new and engaging ways to promote Hemisfair.
The new brand and marketing tools help promote Hemisfair’s vision of “Transforming San Antonio”. Our creative, social networking, and marketing solutions have generated new buzz for HPARC and they have a solid image to promote the changes to downtown San Antonio.